Personal Profile of Tom Sinnott, CEO and Principal
30+ years of corporate management and business development consulting in the USA. Canada, Australia and Asia-Pacific. Extensive experience in the digital signage and software integration verticals over the past 10 years. Orchestrated major digital signage and display contracts in NYC, New Jersey, Chicago, Boston, Orange County, Vancouver and Toronto with city and major media partners. Business development projects have included sales and new product development, market studies and retail merchandising programs. Clients included IBM, Toyoda Sakyo (Japan), Jibestream, Compusearch, Design Science, Vertigo Digital, Goodwill Retail Stores (USA) and multiple merchandising promotions with Lipton, Coors, Coke, McDonalds, Burger King, and Shaw Carpets.
Senior Management Positions included:
- President of Photo Corp Canada
- managed major profit turnaround
- Rev.$9 to 20M in 2.5 yrs.
- GM Sales VF Corp Can.
- new brand labels
- introduced Dept. store boutique merchandising for LEE
- VP Marketing, Foodex Inc.
- successfully developed 2 new fast food franchise concepts
- Managing Director—MFI Incentives—sales promotion agency
- Tom was co-founder of Illumina Corp. a backlit display company, acquired by one of Canada’s leading commercial lighting companies in 2005
Summary:
In depth knowledge and experience in retail merchandising, media and digital signage industries in the USA, Canada and Europe.
Operating Philosophies:
Business Development that is effectively planned and strategically executed—
- will close market and product information gaps
- validate or dismiss yesterday’s beliefs—and lastly-
- present and substantiate a strategic “way forward”